A product studio, run like a product.

I bootstrapped my first project at fifteen; Artupia was the first real company. I started it in 2014, while I was still at school, and ran it as founder and CEO for seven years: a marketplace where anyone could commission a piece from a real artist — describe what you want, artists propose, you follow it from sketch to delivery. It grew past 100,000 users and a team of 20, and raised up to EUR 3M. Covid took the art market out from under it in 2021. Building it is also what made me a developer: I taught myself full-stack because the product needed it.

When Covid closed Artupia I could have started another company of my own. I did the opposite, on purpose: I went and worked inside other people's products instead. A quick-commerce app, an AI assistant startup, and since 2023 TourScanner — a travel metasearch someone else founded in 2018, which I did not build and do not own. I work there on AI and product, across 1.5 million offers and 5,000 destinations. That is where it clicked: the part I actually love is building the product, not owning it.

From there came the rest of the portfolio, each one built because the market was missing something obvious. ItaSign, because signing a document legally in Europe should not require an enterprise subscription. IntelligoAI, because Italian medical practices were stuck choosing between a paper agenda and an annual contract. BuzzWatch, because customers started asking assistants what to buy and nobody could see what those assistants were saying. InsightFlow, because agencies live in spreadsheets.

Client work came after that, and only because people kept asking who built these. So the studio works the way the products do: a small senior team, a live environment from week one, and something you can click every Friday. Our own operations run on AI assistants we built, which is also how I know what to promise and what not to.

That is the whole pitch. I am not an agency owner who learned AI to win deals. I started as a founder, I kept building after my own company ended, and most of what I build now belongs to somebody else. That suits me — I like the product part more than the owning part, and the studio exists so a whole team can do it for yours.

Everything we sell, we already run ourselves.